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Home > Home Business Profiles > Niche Apparel

Home Business Profiles:
Niche Apparel

Owner's Name: Debra Carroll

Company Name: A Smart Blonde


Type of Products/Services Offered: Smart Blonde Apparel

Start Up Cost: $20K


What did start up costs go for?: Apparel purchasing, screen printing, trademark registration, new computer, software, phone line, dsl line, office supplies, packing supplies, apparel tags, advertising fees, etc...

Earning Potential: $20k/mnth

Skills Needed: Positive Attitude, Motivation, Follow-thru, Discipline, willingness to learn, willingness to seek assistance when necessary, willingness to learn about doing business on the web, Willingness to work hard.

Special Equipment Needed: Computer with dsl, business phone line, fax line, color printer, scanner.

Best Customers/Target Market: WOMEN, Teens, Girls, but in particular women. I have found that those of us who have heard the dumb blonde jokes the longest, have the biggest interest. But the teen and girls market is very good too because they need assistance with self-esteem and Smart Blonde provides that for them as well as just sassiness.


Resources & Organizations that help: I read 4 business books prior to starting. But the "Complete Idiots guide to starting a Home Based business" lent me the realization that I could do this more than another book I had read!

Any Tips?: Funny you should ask this...I am asked this question very often. For my complete story, please visit my "about us" page. I have placed it there at the many, many requests of customers. It's just such a special story really because the inspiration behind my business was and is my 11 year old, daughter, Jesi.

I tell others that the most crucial thing with getting started is not to get overwhelmed. There is much to do - Yes - but if you take it all in baby steps, you can accomplish everything that needs to get done. Lay out your business in a type of flowchart or even just as a list of items that need to be done. Just use logic to get this written down. Numerically list them in order of priority and then tackle them one at a time. Example: #1 - Trademark name, #2 Get Business License, #3 Create designs, #4 Find Apparel Company, #5 Screenprinter/Embroidery and who to use, #6 What will webpage look like, #7 Packaging/Shipping - fees and purchasing supplies, #8 Software/Computer Upgrades, etc.. If there is something you don't know how to do (and there will be), then seek a source that can help. I learned to surf a lot for the information I needed to get me from one step to the next. I basically would just put the information I was seeking into search engines and voila', I would find it eventually. Follow-thru is very, very key here.

Keep a positive attitude throughout your journey and be proud of yourself every day. Look how much you are learning and growing. And finally - DO NOT GIVE UP!!!!! You will never get there if you give up. Press on till you find your answers and solutions. You WILL find them!

Home > Home Business Profiles > Niche Apparel


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